Ben is a multidisciplinary Research Specialist whose work involves applying psychology & Human Factors principles, practices, and methodologies to the development of new technology concepts. With core experience in Human-Machine Interaction, User-Centred Design and Cognitive Ergonomics, Ben enjoys incorporating these elements into innovative technology design that delivers optimum user experience and business benefits. He is passionate about understanding and improving human behaviour through research, translating his findings into enhanced usability of products or behavioural improvements at an organisational level.