Andreas Hinderks works at Hanover University of Applied Sciences and Arts and is a long-standing expert in the field of User Experience (UX). His focus is on making UX visible and strategically usable within organizations. By applying targeted methods from UX management, he helps teams design digital products that offer an outstanding user experience. With his doctorate in 2021 in the area of UX management and his ongoing research, he brings scientific insights into practice—both in companies and in academia.