Andrea Picchi

Andrea is a results-driven Design Executive with a distinctive foundation in cognitive psychology and computer science developed at the University of Padua and Pisa. He honed his expertise in design thinking at the Hasso Plattner d.school at Stanford University and explored its business applications at the MIT Sloan School of Management. With over a decade of experience, Andrea has been a key member of high-performing design teams at global tech leaders like Apple, Google, Samsung, Sony, and Nokia, delivering innovative products and services that have reached millions worldwide. His groundbreaking research in human-computer interaction has contributed to pioneering patents, including those behind Google Glass. As the author of a 2022 book on Design Management and Leadership, Andrea is passionate about cultivating creative cultures that can create meaningful impact.


Session

10-13
19:00
15min
The Neuroscience of Creativity - How Dynamic Brain Networks Fuel Innovation
Andrea Picchi
Science of UX
Dom im Berg