Being passionate about people and technology, Aydeen loves to study how people adopt digital products and make use of them in their daily lives. Their ambition is to go deep and tell research stories that encompass a combination of qualitative and quantitative data.

In the past years, Aydeen has worked on both consumer-based products as well as complex enterprise used by subject matter experts.

When Aydeen isn't busy conducting research, you can find them cooking, reading, or sharing their experiences through blogging and speaking at tech conferences.