I am a UX strategist at REWE Group. I bring a passion for empowering people through intuitive design. With expertise spanning software development, everyday experiences, and human behavior, I help teams create products that build users' confidence and capabilities.

My strength lies in navigating the early stages of product development, where curiosity and strategic thinking turn complex challenges into opportunities. I practice, train, and speak about User Experience, always guided by the belief that technology should adapt to humans, not the other way around.

My mission is to weave human-centered thinking into organizations, making it so natural that people no longer see it as a separate approach but as the only way to create meaningful solutions. Through this transformation, I help establish UX practices that become an integral part of how teams think and work.