Hi, I'm Rob, founder of UX & Insights consultancy Playbook Research (www.playbook-research.com).

I‘ve built and led UX teams and insights organisations for the past 18 years. That‘s more than a dog life dedicated to understanding customers, working in-house at tech corporations like Nokia, SoundCloud, Zalando and Spotify, helping them to develop and strengthen their customer centricity.
My journey has equipped me with experience that I’m eager to scale up, ensuring that technology and innovation work for us in ways that are good for the bottom line, great for people, and protective of the planet we share.
I'm passionate about helping startups and established companies thrive through deep user understanding. When you truly know and understand your customers, you can offer them truly useful and desirable solutions.
I’m also here to coach user research and design professionals, maximising