Yoel Sumitro is a senior product design director at Delivery Hero, leading product design for a platform serving over 70 countries worldwide. With over 11 years of experience, Yoel has built, transformed, and led design teams at three tech unicorns, including a pivotal role as a senior UX researcher at Uber. His global background spans high-impact roles at Uber, adidas, and Delivery Hero, where he has honed expertise in developing products for diverse markets. Passionate about design justice, participatory design, positive leadership, and behavioral economics,