2025-10-14 –, Hall 9
New approaches based on technology-driven development are currently being tried out more and more frequently. New concepts are established, processes are shortened, fast results are expected, but the quality of the solutions still falls short of expectations, teams are worn down and the majority of IT and digitization projects take significantly longer and fail. The desire to achieve results faster and faster does exactly the opposite, things are built that nobody needs or cannot use well. In the end, the standardized approach is evidence-based, faster and also cheaper. However, blind activism cannot be served by this.
It is time to take a closer look at the established processes and methods.
I am a trainer and UX strategy consultant with a focus on human-centred, sustainable and needs-oriented change and innovation management. For close to 20 years I have been dealing with the interdisciplinary connection of different technologies, with a strong focus on ethical data-driven solution development. After founding an international startup, project experience in software design, digital strategy and personnel service in a managerial position, I now work on strategic digitization projects with startups, SMEs and corporations. My focus is primarily on the evaluation and connection of user and company strategic needs in order to make a sustainable implementation of innovation possible.
Vice President of the Association for the International Accreditation of UX Professionals and Quality Assurance. I have been a lecturer in interaction design in Salzburg since 2017.