2025-10-16 –, Hall 2
As AI tools transform UX research practices, maintaining ethical standards and human agency becomes crucial. This talk explores practical frameworks for integrating AI in UX research while preserving research integrity and participant dignity. We'll address critical biases in AI-assisted research, from confirmation bias in automated analysis to coverage bias excluding vital user groups. Drawing from real-world case studies and emerging ethical frameworks, we'll examine how researchers can leverage AI capabilities without compromising human-centered design principles. Learn actionable strategies for bias mitigation, establishing oversight protocols, and maintaining critical engagement with AI tools throughout the research process.
Shreya Thakkar is a design researcher, strategist, and futurist with over 7+ years of experience who explores the intersections of design, technology, and human behavior to drive innovation and shape resilient futures. Her work addresses the complexities of both physical (industrial design) and digital (UI/UX) touchpoints, how design influences our relationship with technology, culture, and the evolving landscape of human experiences.
Shreya leads research initiatives in connected home ecosystems, AI, and emerging technologies. Her value-centered approach focuses on deconstructing complex challenges and amplifying diverse perspectives to co-create transformative solutions. She has collaborated with global partners, including Electrolux Group, Steelcase, and PDR Corporation, driving innovation across mobility, workplace design, and sustainable living.