2025-10-15 –, Hall 1B
In today’s competitive digital landscape, the synergy between user experience (UX) and business goals is essential for long-term success. Many companies struggle with this alignment, resulting in suboptimal user experiences or business outcomes that fail to meet expectations. This session will explore how to bridge the gap between UX and business objectives, focusing on the importance of data in informing strategic decisions.
The session will provide a comprehensive, step-by-step approach to crafting a data-driven UX strategy. It will highlight methods for gathering and leveraging both quantitative and qualitative data to ensure UX initiatives not only meet user needs but also align with key performance indicators (KPIs) and business objectives. By understanding the critical role that data plays in UX design, attendees will gain practical insights on how to prioritize features, optimize
Mohit is an accomplished UX leader who is an avid advocate of problem-solving by uncovering user insights. He believes research, empathy, and intention are critical to creating a human-centered experience. He earned recognition as an Amplify 2022 Product 50 leader and won the 2021Timmy Awards’ Best Tech Manager. Alongside, he was selected as one of the distinguished speakers at World Usability Congress 2023.
With a master’s in design and a bachelor’s in computer engineering, he boasts over a decade of global industry experience. He is a thoughtful team leader, manager, expert researcher, designer, and visionary who echoes the sincere voice of the users using mixed methods research. He has been practicing design and user research for almost two decades across three continents and various industry domains.