2025-10-16 –, Hall 2
As artificial intelligence continues to shape our world, many implementations unintentionally sideline human-centered design principles in favour of technical, data-driven approaches. This talk explores the critical role of empathy, inclusivity, and ethical design in AI development, emphasizing the importance of testing with diverse user groups to uncover and mitigate biases.
The talk includes real-world examples, recommendations for testing AI with diverse populations, and a roadmap for integrating ethical AI principles into scalable and sustainable business models. Whether you're a designer, developer, or leader, you'll walk away with actionable insights to make your AI projects more equitable, transparent, and impactful.
Using analytics and human-centred design techniques, Everton helps companies create products and experiences that truly matter — for their business, employees, and customers. He delivers solutions by bringing together cross-functional teams, including data scientists, designers, researchers, and business strategists.
He has worked for several consulting companies, including IBM Interactive, successfully leading teams of up to 100 consultants and growing new design-related revenue streams.
He has successfully collaborated with companies such as Moderna, Bristol Myers-Squibb, Early Warning Services (Zelle Network), CIBC, RBC, TELUS, and both Federal and Provincial Governments of Canada.
Everton is a guest lecturer and invited speaker at conferences. In the past, his project teams won the Service Design Networks Global Award and Fast Company's Innovation by Design Awards. Everton dev