2025-10-16 –, Hall 1A
In today's fast-evolving design landscape, building an effective design team requires more than just technical skill and creative vision; it demands the ability to inspire influence, foster self-awareness, and cultivate strategic alignment across teams.
This talk explores the journey from UX Researcher to Senior Product Design Director and how the skills honed in UX research can be a transformative force in leading and empowering both design teams and cross-functional stakeholders.
Drawing on my background in UX research, I’ll dive into practical frameworks and actionable strategies I've developed to nurture influence within my team and lateral stakeholders
Yoel Sumitro is a senior product design director at Delivery Hero, leading product design for a platform serving over 70 countries worldwide. With over 11 years of experience, Yoel has built, transformed, and led design teams at three tech unicorns, including a pivotal role as a senior UX researcher at Uber. His global background spans high-impact roles at Uber, adidas, and Delivery Hero, where he has honed expertise in developing products for diverse markets. Passionate about design justice, participatory design, positive leadership, and behavioral economics,