2025-10-15 –, Hall 1B
Picture this: Every day, thousands of employees across Europe navigate complex business processes that keep operations running smoothly. Behind each successful transaction lies an intricate web of systems that have evolved over decades. But what happens when multiple legacy solutions across different regions need to converge into one unified experience?
We are driving a fundamental transformation.
In our international team, I work as UX strategist to bridge enterprise architecture and human-centered design. Our mission: reimagining how employees interact with critical systems by transforming fragmented processes into intuitive, next-generation solutions. We're decoding decades of expertise into user-centered workflows that transcend cultural boundaries.
Join me to discover our challenges, experiments, and solutions in creating enterprise software that will serve its users.
I am a UX strategist at REWE Group. I bring a passion for empowering people through intuitive design. With expertise spanning software development, everyday experiences, and human behavior, I help teams create products that build users' confidence and capabilities.
My strength lies in navigating the early stages of product development, where curiosity and strategic thinking turn complex challenges into opportunities. I practice, train, and speak about User Experience, always guided by the belief that technology should adapt to humans, not the other way around.
My mission is to weave human-centered thinking into organizations, making it so natural that people no longer see it as a separate approach but as the only way to create meaningful solutions. Through this transformation, I help establish UX practices that become an integral part of how teams think and work.