2025-10-16 –, Hall 1B
How can UX KPIs help me to influence what will be built? During this presentation you will learn one way to create UX KPIs, how to involve your Product Teams in the process and why this is so important for buy-in. I will also show you how we analyse and present these UX KPIs to get the most out of it and eventually influence strategy. Along the way I will provide you with hands-on examples of our marketplace Kleinanzeigen to make it more tangible. If you want to find out what we learned on the way and a way how you can build and use your first UX KPIs to influence strategy, join me on this talk.
Maria has been working in UX Research since 2013, helping companies understand their users and what they really need. Thanks to her experience in various agencies and large companies, she knows the challenge of both quickly adapting to new products and situations and continuously developing and optimizing one product. In her current projects, she applies her studies in business psychology, human factors, and basic track design thinking. She also glimpsed into Data Science to be able to enhance data-driven development by combining UX Research with Data Science.