Better, faster, stronger - meeting the high expectations of Enterprise UX
2025-10-14 , Hall 1A

We’re always under pressure to deliver 'better, faster, stronger' solutions. But how do we balance innovation with the need for robust, secure systems - that are also easy to use? We will explore the paradox of speed vs. quality, offering practical strategies to navigate the complexities of modern enterprise. We will look at how we apply strategic frameworks such as system thinking to drive organisational collaboration and champion user-centered solutions - that can’t just be solved by an enterprise AI plugin.

Experience Strategy Director with 25 years digital product, user experience, creative, brand communicstions, marketing and commercial experience.
I've worked across the globe and bring experience from within large organisations and boutique agencies.