Applying Sustainable UX: From Strategy to Design Tactics
2025-10-14 , Hall 10

Sustainability is an essential part of the human-centered approach. Embracing sustainability means to address a holisitic view of social, economical and ecological enviroments, stakeholders and systems (i.e. non-human stakeholders, intercultural aspects etc.). The workshop will broaden the point of view of UX Professionals, how sustainability becomes a tangible part of their professional work, how to incorporate methods as well as approaches and how we can support Sustainability Reporting Standards.

Empowering companies to do the right things in the right ways for the right reasons! This has kept me busy now for close to 30 years, during which time I have worked as an industrial anthropologist and trainer in the areas of user experience, human-centred strategy and usability. I have developed my expertise by working as a freelance consultant, as a manager in agencies, in industry and as a UX manager at Microsoft; it was and is sharpened by my many years of work in national and international standardization... and for some standards I am responsible as editor (ISO 9241-100 and ISO 9241-161). I am Professor for Human-centered Strategy and User Experience at the International University SDI Munich and head of the Information Architecture and Content Creation (B.A.) and Intercultural Interaction Design (B.A.) programs.

Digital Sustainability Trailblazer, Sustainable UX & Responsible AI Advocate and Keynote Speaker based out of Hamburg, Germany.
For 20 years I am working in the field of UX, Service Design and Strategic Digital Consulting, supporting clients to create meaningful products and build up, lead, coach UX and Product Teams. In 2020 and after going through a Burnout I quit my job as Director UX of an international Digital Agency to fully focus on some of the major issues we face as human beings and society and to drive change through and within my work.

Being a mountaineer for many years now, I see every year how fast the glaciers are vanishing. Being up in the mountains shows me every time how dramatic the situation is and that we all need to act right now. With focussing on Sustainable UX and Design I want to bring my knowledge and experience to the table to help saving this world for us and