2025-10-14 –, Hall 2
How does creativity truly function in the brain, and how can you intentionally leverage it to enhance your UX design process? In this session, you'll learn how our brains respond to stimuli, process information, and make decisions—insights that can help you design more intuitive and user-friendly digital products. We’ll explore why engaging multiple senses and emotions can strengthen emotional connections and boost user retention. With neuroscience-backed strategies, you’ll walk away with actionable tools to create designs that not only solve problems but also resonate with users on a deeper, more memorable level.
Stephanie has over 18 years of experience in design, with a strong background in both agency and corporate settings. For the past 10 years, she has led UX teams, combining her deep expertise in user experience with a passion for innovation. Driven by a relentless curiosity, she is committed to continuously learning and shaping the future of design through a neuroscience-informed approach. Stephanie shares her insights with openness, blending personal experiences and professional knowledge to inspire others in the UX community. She is particularly passionate about the intersection of creativity, neuroscience, and user-centered design.