2025-10-15 –, Hall 2
AI-powered products bring exciting possibilities but also unique challenges—how do we ensure these systems are user-centric, interpretable, and trustworthy? UX Research plays a pivotal role in addressing these challenges, from understanding user needs to guiding model design. But beyond shaping AI products, AI itself can now revolutionize how we conduct UX Research.
In this talk, Aydeen will share actionable strategies for tackling the complexities of AI products, illustrated with real-world case studies. They will also explore how AI tools have transformed their day-to-day research workflow—streamlining processes, uncovering deeper insights, and scaling research impact. Attendees will leave with a fresh perspective on both applying UX Research to AI and leveraging AI to enhance their research practice.
Being passionate about people and technology, Aydeen loves to study how people adopt digital products and make use of them in their daily lives. Their ambition is to go deep and tell research stories that encompass a combination of qualitative and quantitative data.
In the past years, Aydeen has worked on both consumer-based products as well as complex enterprise used by subject matter experts.
When Aydeen isn't busy conducting research, you can find them cooking, reading, or sharing their experiences through blogging and speaking at tech conferences.