2025-10-13 –, Dom im Berg
Have you ever wondered why a design that works perfectly in one country falls flat in another? This talk explores the science behind how cultural differences influence user experience preferences, focusing on fundamentals for designing for diverse audiences. Using frameworks like Hofstede’s cultural dimensions, it examines how cultural norms shape layout, navigation, visuals and other aspects. The session also reflects on the balance between global consistency and localization in a connected world, offering insights into cultural awareness in UX design.
Hanna is the Lead of the Accessibility Center of Excellence at Deutsche Telekom IT GmbH, where she drives strategic initiatives to create digital products that are accessible and inclusive for all. With over three decades of experience in technology, design, and usability, she first discovered her passion for user experience as a software developer, a pivotal moment that ignited her personal Ikigai.
Specializing in UX research, strategy, and management, she has a proven track record of fostering innovation and building future-proof teams within large corporations. As a dedicated advocate for human-centricity, author and mentor, she has led the development of professional training programs for UX professionals and has been an accrediting member of the International Accreditation Program for UX Professionals since 2023.