How to tame the Enterprise UX Dragon?
2025-10-14 , Hall 1A

Enterprise product design can suck up the most seasoned UX pros. In this dangerous talk, Ripul will take designers into the board rooms of an Enterprise Software Product Companies and show how business executives think and behave during different business cycles.

To tame this dragon, he will guide Enterprise UX leaders how to react (and how not to!). Ripul will help when to be innovative and where to be proactive. So, strap up!

Ripul Kumar is a seasoned UX professional with more than 25 years experience. As a founder of a global UX consultancy called Kern, he consulted with global majors like Nokia, Microsoft, Philips, Lufthansa, and others. Ripul has co-founded two software product companies in fintech and ed-tech spaces, and has set up research and design for global corporations.

He currently leads design for a large enterprise software company and designs super complex supply chain software that powers almost everything that moves across the globe.