2025-10-16 –, Hall 1B
In today's rapidly evolving digital landscape, a variety of UX KPIs promises to illuminate user satisfaction, ease of use, and loyalty. While each metric highlights unique facets, they share overarching themes. This talk introduces a ‘UX KPI Funnel’ framework that visually organizes and consolidates these measures in a hierarchical structure, making it easier to see both the big picture and the finer details.
By layering broad, high-level metrics at the top and drilling down into more specific ones, the funnel captures overall sentiment and deeper process insights. This approach clarifies how KPIs interrelate, aligning business goals with user expectations and pinpointing improvement areas. Through practical examples, I will show how this method streamlines reporting and fosters cross-functional collaboration.
Andreas Hinderks works at Hanover University of Applied Sciences and Arts and is a long-standing expert in the field of User Experience (UX). His focus is on making UX visible and strategically usable within organizations. By applying targeted methods from UX management, he helps teams design digital products that offer an outstanding user experience. With his doctorate in 2021 in the area of UX management and his ongoing research, he brings scientific insights into practice—both in companies and in academia.