2025-10-16 –, Hall 1B
The UX industry is at a crossroads. While we passionately advocate for user-centered design, too often we are sidelined in critical business conversations. Why? Because we fail to speak the language of management. Instead of taking the role of strategic partners, we retreat into frustration when our voices aren't heard. But what if UX wasn’t just about better interfaces? What if it became a cornerstone of corporate management?
How can we demonstrate that ignoring usability leads to costly failures, lost customers, and reputational risks? What happens when we position UX as a critical tool for minimizing risks and maximizing business outcomes? How can we prove our worth by adopting a "business-first" mindset without losing our human-centered essence?
This talk explores why UX needs to evolve, and offers a roadmap to make UX indispensable in boardroom discussions.
Tara has been working as a UX specialist since 1999 and has played a key role in shaping the UX industry in Germany on the agency side. She specializes in developing new UX methods, quantifying UX, and integrating UX into organizations.
At the same time, she has always been passionate about fostering a “cool” corporate culture within her companies—one that combines fun, performance, team spirit, and customer success. For several years, she has been supporting leaders and organizations on their journey towards greater New Work/agility and an improved employee experience.
She is one of the leading voices in the UX, CX, and Employee Experience industries.