2025-10-16 –, Hall 2
At the T-junction of modern digital experience, three powerful forces converge: artificial intelligence, Generation Z's digital behaviours, and evolving UX research methodologies. This intersection creates a critical decision point for organisations: adapt their research approaches or risk misunderstanding their most tech-savvy users. As organisations grapple with the convergence of AI capabilities and Gen Z's digital expectations, understanding how to navigate this T-junction becomes crucial for successful UX research.
Like motorists approaching a T-junction, UX researchers face a pivotal moment where traditional paths meet new directions. AI tools and Gen Z behaviours are forcing us to decide: turn right towards full automation, left towards traditional methods, or find a balanced path that leverages both. This talk provides a practical framework for making informed decisions at this
Ben is a multidisciplinary Research Specialist whose work involves applying psychology & Human Factors principles, practices, and methodologies to the development of new technology concepts. With core experience in Human-Machine Interaction, User-Centred Design and Cognitive Ergonomics, Ben enjoys incorporating these elements into innovative technology design that delivers optimum user experience and business benefits. He is passionate about understanding and improving human behaviour through research, translating his findings into enhanced usability of products or behavioural improvements at an organisational level.