2025-10-16 –, Hall 2
In this talk, we will explore how artificial intelligence can be harnessed to create sustainable and enriching user experiences. We’ll delve into best practices for integrating AI into UX design while emphasizing ethical considerations and long-term sustainability.
Key Topics:
1. Ethical AI:Ensuring transparency, privacy, and user consent in AI-driven UX.
2. AI for Good: Leveraging AI to enhance accessibility, inclusivity, and user engagement.
3. Sustainable Practices: Developing AI solutions that are not only efficient but also environmentally friendly.
4. Case Studies: Real-world examples of successful AI integration in UX, highlighting both challenges and triumphs.
Join us to discover how AI can revolutionize UX design responsibly, creating experiences that are innovative, ethical, and sustainable. Let’s build a future where technology serves humanity with integrity.
As the Director of Global Innovation Labs for Royal Philips – Health Care, Mirjam translates company strategy into solution roadmaps, integrating customer insights, technology, and market trends into patient-centric Care Pathways. With experience in project, program, and design management across oncology, cardiology, and Enterprise Informatics, Mirjam specializes in innovation, customer engagement, design thinking, UX, and interaction design.
At Philips since 1995, Mirjam has held roles such as Manager of the Innovation Lab in Eindhoven and Creative Director for Experience Design at Philips Design. A recognized speaker and panelist at international UX conferences like WUC and EDA, Mirjam holds several interaction design patents and co-creates detailed customer journeys and eco-system maps, leading global innovation with an optimistic and open-minded approach.