2025-10-15 –, Hall 2
UX Researchers do several activities with the goal of showing impact - one of the metrics to assess employee performance in organizations.
However, we have rarely spent time in identifying which activities have more/less weight in making the research outcomes impactful. We have not yet found the ROI of inputs into research that makes the output more impactful.
This can help UX researchers in being more deliberate in planning those activities, distributing time, increasing impact & career advancement.
In this talk, the speaker will showcase activities that have proven to increase the likelihood of creating impact and give specific guidelines and examples on how to execute them.
1 Phases of the UX Research that carry more/less weight & activities within them
2 Specific guidelines UXRs can implement in their day to day work
3 Real life examples where these guidelines have worked
Utkarsh Seth is a Senior Staff UX Research Manager at Google.
Utkarsh has over 15 years of industry experience in UX. His primary focus is to enable organizations to ship user experiences that are crafted, useful and usable. Over the last several years he has built and scaled multiple complex UX teams both within and outside the United States. His work revolves around empowering his team to achieve UX excellence by coaching people not only in their craft but also integrating in the product development process and co-own the product lifecycle.
Outside of his core UX work, Utkarsh is deeply passionate about coaching and mentoring aspiring UXers entering the field. He has been collaborating with Savannah College of Art and Design over the past 8 years & launched a UXR degree at the school. His work has been published in Worth Magazine, Augusta Chronicle & Fast company