2025-10-13 –, Dom im Berg
Summary
Creativity is often seen as an enigmatic and spontaneous phenomenon. However, advances in neuroscience have unveiled its underlying mechanisms, revealing it to be a structured and dynamic process within the brain. This talk explores the interplay of critical brain networks, memory systems, and conceptual blending in driving creativity. By bridging scientific insights with practical applications, attendees will gain a deeper understanding of how creativity can be nurtured and applied in problem-solving and innovation.
Andrea is a results-driven Design Executive with a distinctive foundation in cognitive psychology and computer science developed at the University of Padua and Pisa. He honed his expertise in design thinking at the Hasso Plattner d.school at Stanford University and explored its business applications at the MIT Sloan School of Management. With over a decade of experience, Andrea has been a key member of high-performing design teams at global tech leaders like Apple, Google, Samsung, Sony, and Nokia, delivering innovative products and services that have reached millions worldwide. His groundbreaking research in human-computer interaction has contributed to pioneering patents, including those behind Google Glass. As the author of a 2022 book on Design Management and Leadership, Andrea is passionate about cultivating creative cultures that can create meaningful impact.