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Joel is the CEO of Brainspark Innovations, where he's building Brainstormy, an AI-powered story development tool that helps writers maintain narrative continuity across complex, long-form projects. With over 25 years of experience in technology, he brings a deep understanding of how innovative tools can enhance human creativity and productivity. He is the co-author of Shells to Satoshi: The Story of Money and the Rise of Bitcoin, exploring the evolution of money from ancient times to the digital age. Joel has spoken on Bitcoin education at the Learning Bitcoin conference in Vancouver BC and hosts the Author's Corner talks at Adopting Bitcoin, where he interviews authors exploring Bitcoin's cultural and intellectual impact. His work bridges technology, education, and storytelling, helping people understand and engage with transformative ideas.