26.06.2025 –, Breakout 10: Amazing AI
Sprache: English
Generative AI has reached users at an explosive pace. We start the session by seeing live examples in Creatives, Coding, and Agents. Further, we explore the real-world impact of AI in retail with case studies from global brands, revealing how AI is driving personalized e-commerce and marketing at scale. We’ll also look to China for inspiration, where platforms and brands like Douyin, Hema, and SKP are redefining the intersection of commerce, content, and experience. Join us to explore where retail is heading—and how to stay ahead.
Agenda:
• The explosive user adoption of Generative AI
○ Live examples in Creative, Coding, and Agents
• AI-driven personalization case studies in Retail
○ E-Commerce boost for a global sporting goods retailer
○ MarTech enablement for personalized offers at a NA department store
• Inspirations from China: New retail and ecommerce trends
○ Douyin: Dominance of Livestreaming and Social Commerce
○ Alibaba/Hema: New retail format and tech integration
○ SKP: Fusion of luxury retail and loyalty program
Partner Data & AI at know.haus | AI in Growth, Marketing and E-Commerce