Dominik Teriet
Dominik is a seasoned pricing strategist and commercial leader, started as Head of Pricing at Breuninger in March 2025. With over a decade of experience in dynamic pricing, revenue optimization, and analytics, Dominik has successfully led pricing transformations across various sectors, including e-commerce, food delivery, and automotive retail. At Breuninger, he spearheads the development of localized pricing strategies across multiple European markets, integrating competitive intelligence, customer behavior insights, and advanced analytics to drive profitability and growth. His leadership encompasses the implementation of dynamic pricing tools, markdown optimization, and the cultivation of high-performing pricing teams. Dominik's academic background includes a B.Sc. in International Business from European-University Viadrina and an M.Sc. in Management Studies from Stockholm University. He is passionate about leveraging data-driven strategies to align pricing with customer value and business objectives.
Session
Poland’s fashion e-commerce market presents unique challenges and opportunities for Breuninger. As customer research reveals, price is the single most important decision criterion for Polish customers, even in the luxury segment. Combined with a highly fragmented market and fierce competition from both international behemoths like Zalando or Aboutyou and many local incumbents, pricing becomes a critical lever for driving top-line growth and bottom-line profitability.
This presentation will explore how Breuninger is leveraging data-driven decision-making through pricing experiments in Poland. Using AB testing as a foundation, we analyzed the impact of competitive price adjustments on customer behavior, including page views, purchases, and contribution margin.
Through visual insights and key metrics, we will demonstrate how steering prices to match or slightly undercut competitors significantly increased customer engagement and sales without negatively impacting profitability. While the results are promising, we will also address the limitations of this approach, such as potential long-term effects on brand perception.
Finally, we will outline the next steps for Breuninger’s international pricing strategy, highlighting how these findings will inform broader initiatives to optimize pricing across markets.
This session aims to provide insights for DBCS employees explaining the strategic importance of pricing in a fast-moving market and contribute to Breuninger’s continued success in Poland and beyond.