I am a Data Scientist at HBOMax EMEA WarnerMedia developing predictive models and influencing and driving the way the marketing team consumes data and insights through highly usable and visual data analysis products. I have spoken at PyCon Sweden 2019 and 2020 on the topics
- Making sense of ML Black Box: Interpreting ML Models Using SHAP.
- Getting grip of handling imbalanced dataset
Apart from that I moderated ML panel discussion during Pycon Sweden 2020.
Live broadcast: https://www.youtube.com/watch?v=cVEkJqcmivQ
Marketing attribution is one of the trickiest problems to crack for data scientists working with marketers. To reach potential customers one needs to measure the value of campaigns and channels
that the customers interact with. It's easier said than done. One solution to this problem is through the Markov chain. We will see how we can implement the markov chain for channel attribution.