Maggie Wolff
Maggie Wolff is a Marketer turned Data Scientist, with experience spanning multiple industries including tech, e-commerce, travel, corporate real estate, healthcare, and non-profits. She holds a Master of Science in Data Science from DePaul University and a Bachelor of Arts in Communication from Loyola University Chicago. She spent the first decade of her career in public relations & marketing roles and has spent the past decade working in analytics and data science, focused on supporting marketing, product, and go-to-market teams through experimentation, A/B testing, reporting, insights, and predictive modeling. She is currently a Data Scientist at Box.
Maggie also supports the local data community in Chicago as an organizer of the Women in Data Science Chicago regional conference in the spring, as well as the Chicago MeasureCamp “unconference” in the fall.
In her free time, she loves to dance and occasionally performs around town with the Chicago Chorus Girls Project.
Session
Communication has long been a necessary skill for data professionals, but most folks stop with simply data visualization and data storytelling.
As a former marketing and PR manager, my seemingly “unrelated” experience has been a huge asset to my career in analytics and data science. We all know how to craft a story with data and create a compelling visualization. But do you know how to craft the story of the value of your team and build trust? How to create a compelling business case for your projects? How to get buy-in and communicate impact?
PR is necessary for data teams, even if it’s just internal. Does the rest of the company know who you are? Does your team have a good reputation? Are you trusted advisors? Do you have evangelists who tell your stories for you?
In this talk, I will share lessons from my previous career in public relations and marketing and how they apply to your work as a data professional.