Sarah Jean Cunningham

Sarah Jean is a social and behavioural change communications and research expert with over a decade of experience in the Middle East, Asia and Africa. She is the Managing Director of MAGENTA, a behavioural change agency, where she advises a diverse range of governments and international organizations on enhancing their communications efforts in support of broader policy objectives. Her work tackles on a wide range of issues from ending violence against children, gender equality, climate change, good governance and preventing violent extremism.

She holds a Masters in Engineering from the University of Cambridge and the Massachusetts Institute of Technology (MIT).


Session

08-29
11:00
90min
(267) [EN] Energy behavior transformation - Thinking about everyone
Abdallah Alshamali, Bashar M. Zeitoon, Sarah Jean Cunningham
While an energy transformation to renewable energy is happening, a behavioral transformation for energy use must occur as well. It will enable societies to lower their energy consumption and reduce the need for energy intensive items, be more energy efficient, careful and considerate while using energy, while sourcing whatever energy we use from Eco-friendly and sustainable sources. It is important to be aware of behaviors we want to keep and what we must let go and who should apply them.
Energy and Climate
room 4